'O' - a symbol for harmony - was launched by the Jan-Jan Van Essche studio in 2015 as a collaboration brand with full manufacturing in Japan.

A series of universal garments with an open and independent approach to daily wear.
Key pieces and shapes integrating a free spirit into the main wardrobe.
Each item is an entity on its own and at the same time a part of a full story — a circle.
They can be moved around, rotated and shifted to create silhouettes that can be worn according to ones daily mood.
A form of layering or peeling of a silhouette to ones own personality.
All items are linked and connected to each other so this approach of story telling remains coherent.
They are dependent and independent at the same time.
They are designed as a sequence and originate from one another, creating motion and play.
A game puzzle, offering sets and a play concept to the wearer.
A free and open concept, each season approached from a different angle.